About Us
Background
El Centro Jewelry is a prominent jewelry store in Modesto, established in 2007 by a talented Mexican immigrant named Doris Cortes. Her dream began with a gift shop that had a wide inventory of extensive perfumes and some jewelry. She started small and focused on providing high-quality products to her customers one piece at a time. Her dedication paid off, and her business grew into Modesto’s most popular jewelry store.
Our Story
The story of how a small store was transformed into a giant business is truly inspiring. It all began with Doris and a professional jeweler who shared the same American dream as a Mexican immigrant. The early years were challenging due to financial instability and numerous obstacles, but they never lost hope. They remained dedicated towards their dreams and converted every obstacle into an opportunity to learn the true meaning of their business – to take care of their customers and build long-term relationships with them by providing quality products and services. This dedication and hard work have paid off, as El Centro’s inventory is now flourishing and is known to be the largest in Modesto.
Vision
El Centro is a remarkable testament to the enduring dedication and love that Doris has for her business. Along with her son, Aldair Munoz, who is a business entrepreneur graduate and now serves as the Vice President of El Centro due to his professional jeweler experience, they have tirelessly devoted seven days a week to this store from opening to close.
Their goal is to ensure that every visitor, regardless of their interest in purchasing, experiences the true essence of this business. Integrity is the main foundation of this business. El Centro Jewelry is accessible to all and upholds the highest standards of authenticity and quality, ensuring that the jewelry is made from genuine materials.
Doris’ dedication and sacrifice reflects the passion and commitment to her business. Looking ahead, El Centro aspire to continue expanding its inventory to better serve the community.
